About: Aaron Asp, a 3rd generation pool guy, found me online while searching for Minneapolis logo design. We met, and he laid out what he was looking for: a classic logo for his pool service company – something would stand up and say quality, style, and denote his attention to detail. He didn’t have a clear vision of what he wanted, but definitely knew what he liked and didn’t like. He had also worked with another designer for a couple months and was unhappy with the results.

In subsequent research, I found the bar for quality logo design in the pool service category was pretty low. Note to self: there’s probably a niche market here waiting for a hungry brand and web site designer.

Client: Airco Pools; Aaron Asp-owner.

Project: Logo Design, Company Brand using Illustrator CS5.