Consulting

I help small to medium sized businesses and non-profit organizations utilize cloud based applications and technology to streamline their business operations, improve their marketing and increase their overall reach. I also consult on marketing, fundraising, as well as event planning and management.

MARKETING & DESIGN CONSULTATION

Is your visual communication looking a little tired? Perhaps your brand needs a refreshing? Or do you simply need to breathe new life into an advertising campaign for an event or a product? I can give you ideas on how to upgrade and how to totally overhaul your marketing media.

CLOUD COMPUTING

Utilizing new web technologies can lower costs, improve customer communication and marketing reach as well as streamline and simplify your digital worklife.

• WordPress (Blog and web site content management system)
• Google Apps + Google Enterprise for business, schools and non-profits
• Google Analytics | Google AdSense | Google Adwords
• Constant Contact Email Marketing

SOCIAL NETWORKING WEB SITE OPTIMIZATION

You’ve got a Facebook account and a few fans but recently the site has languished. What now? Where do you find the time to update it every day? Together, we can improve it.

• Optimizing and using Facebook for business
• Linked-In Business Networking
• Twitter for business
• Blogging for business

HARDWARE AND SOFTWARE APPLICATIONS

I love efficiency. I am a geek like that. I find that most of my clients need help in creating an efficient workflow across their digital devices to make their work day more efficient – and even more rewarding. Hardware and software application upgrades can make a huge difference but more likely there are huge efficiencies to be gained simply by changing the way you do things, such as syncing and networking your devices, utilizing cloud applications, etc. Or it may be as simple as accessing data through mobile devices or establishing a routine for backing up your computers. Together, we can find a better way of working.

• Mac and PC
• Software and cloud applications for your business

EVENT PLANNING AND MANAGEMENT

I have been deeply involved in organizing the Minnesota Ironman Bicycle Ride for the past 5 years. This is Minnesota’s oldest, and second largest bicycle event/fundraiser, typically drawing around 5,000 cyclists and their families and well-wishers. It is a massive undertaking, taking a staff of two (one of which is myself), a volunteer organizing committee of 12, and a volunteer army of 300 people about 6 months to seamlessly pull off this one day bicycle event. This year is the 45th anniversary of the event.

On the other end of the spectrum, I host several smaller events at least once per month throughout the year. In many ways, the same principles apply to these events. There are many tricks to a good event, from how to appropriately plan, market and scale the preparations for your event, how to keep it fresh and interesting to keep your core audience returning year after year, how to attract new people, and how to keep it fun and gratifying and attractive to your volunteers.

I love a good event, especially if it involves biking.